SEO marketing is a method of marketing that involves creating, implementing, and coordinating a set of strategies to help your website appear higher on search engine results pages (SERPs) when users search for a particular term or phrase.
Google is one of the world’s most popular search engines, and it’s used by individuals and companies. Moreover, the Google search algorithm controls over 90% of all internet traffic and makes it easier than ever to reach your target audience.
Have you ever wondered how to rank your website in Google in the midst of shifting scenarios and fluctuations in search results? To get more exposure on search engines and increase your website’s traffic, you need to consider using free Google SEO tools.
Boost Your SEO Strategy With Google Tools
Here are 7 free Google SEO tools to analyze, diagnose, and optimize your websites for higher rankings and traffic:
#1. Google Search Console
Google Search Console is a free Google SEO tool that helps you analyze and improve your website’s SEO. It provides reports on organic rankings and gives you the ability to check your site’s crawling status. You can also find out which pages are not showing up in Google search results, how many other sites are linking to yours, and much more.
Search Console will also notify you if something on your website is causing it to be penalized in search results. The goal of SEO is to make Google like your website. And, Google Search Console is a fantastic tool as it tells you whether you’re succeeding or failing in it right away.
#2. Google AdWords Keyword
The Google AdWords Keyword Tool is a great way to get keyword ideas and find the best text for your audience. It will help you to determine which words or phrases will bring the most traffic to your website. Also, it determines what keywords are the most profitable, and you can use this information to build your ad campaign.
It also lets you search for keywords related to any topic, and then displays a list of suggestions based on how people search for those terms across Google. You can also narrow down your results by targeting specific country locations, languages, gender, age, and more.
#3. Google Keyword Planner
Google Keyword Planner is one of the best keyword research tools that helps you discover high-volume keywords and their search volume. It’s a very handy tool for people who are just starting or are in the early stages of their digital marketing careers.
The keyword planner will give you data about how many searches per month for a particular keyword, the competition level, and how much money it makes per click. You can also see how many people are searching for your keyword, which is useful if you want to improve your search engine visibility.
Side Note: You can also consider using a keyword rank checker tool that helps you to analyze your competitor’s keyword rankings. It allows you to see what the competition is ranking for, so you can find out how you can get ahead of them.
#4. Google Analytics
Google Analytics helps you to understand how your website performs, what customers like and don’t like about it, and how you can improve it. Google Analytics offers a free version and also has paid versions for businesses with larger budgets.
It helps you to learn about your visitors by tracking their behavior on your website, offering insights into their demographics, interests, and purchase history. You can see which pages are performing well or poorly, how long users spend on each page, and even find out where they came from (the source IP addresses).
It also gives you data on traffic sources, SEO keywords that are driving traffic to your site, and conversion rates between visitors, and leads generated by them. You can use this data as an opportunity to improve your website’s design or content so that more people will visit it.
#5. Google Alerts
Google Alerts, an amazing Google SEO tool, allows you to monitor what’s happening with specific keywords in Google. It gives you advanced options including saving searches and creating alerts based on specific criteria, so it’s easy to get started. You can use this handy tool to stay on top of what your customers are searching for online and make sure you’re offering them exactly what they want.
For example, you could set up alerts for your company’s name to see how many people are looking for you. You could do the same for the names of your competitors to see what you’re up against.
#6. Google Trends
Google Trends is an indispensable tool for anyone who wants to get a better understanding of what people are searching for on Google. It can help clue you in what keyword to target. It provides you an insight into the keywords you have instead of providing you with initial ideas.
When you view search results on Google Trends, you can see how often a keyword has been used in searches over time. If you notice that interest in a particular keyword is falling, it’s probably not worth your time to target it. A keyword with a recent spike in searches is worth considering for your content.
#7. Google Tag Manager
We’ve previously discussed tools like Google Analytics, which allow you to see how users interact with your website. However, the behavior of visitors can be monitored and recorded with tags, which may require some form of management. Hence, Google Tag Manager is the best Google SEO tool for doing this.
It allows you to create, manage and track tags on your website. Google Tag Manager monitors and manages multiple tags, so you can focus on what’s important. You can use this tool to record data from your analytics tool or third-party tools.
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